⚡$10 million to $700 million Marketing Strategy

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Good morning and happy Monday!

This Monday edition is going to be short.

And by short, I mean just this story I’m going to tell you, because I haven’t slept and it’s currently 7:30 AM.

Why haven’t I gone to sleep?

Because the memecoin season just birthed an on-chain moment that will live on forever.

Allow me to fill you in on a Solana shitcoin story that you will hear about on mainstream outlets this week:

DEVELOPER SENDS $10 MILLION TO THE INCINERATOR

That’s the short version of the story. How did we get here? No one really knows.

Before I tell you about this, I want to inform you that this edition is brought to you by the Gauss blockchain.

Why Gauss?

Because this stuff can’t happen on Gauss, that’s why. The bozo in this story would never have the ability to screw this up with Gauss’ diligent curation team on deck to prevent screw ups of this magnitude.

Gauss is idiot-proof.

Go check them out: https://gaussgang.com/

Here’s the story.

It all started when a fairly reputable brand in the crypto/NFT world posted on X about a token presale for a memecoin by their team:

(Do not send any money to any addresses on X)

Yes, they were on a mission to raise $10 million for a meme about a sloth. And they fkn hit it.

Then there was the waiting game for the 25,000 idiots that sent a random Phantom wallet $SOL.

The account was active on X, even creating an auto meme generator to pump the hype up for the project. All was looking swell and according to plan. It was 2:30 AM EST and we were an hour from the launch, no issues detected.

Some people had a lot of money riding on this one:

For those of you that may not be aware, 1 $SOL is trading above $200 USD right now.

Then, the fatal flaw:

This fkn guy accidentally burned not only the LP, but the ENTIRE presale allocation.

he then sent the greatest post on X that the world has ever seen:

For the crypto n00bs, that means he sent it to the dead wallet. It’s gone, forever. Never to be touched again.

This man launched a token at a $10m market cap and every last dime of it was in a liquidity pool that had no owner. He inadvertently launched the fairest deep-liquidity token the market has ever seen, and in the process he burned $10 million USD of other people’s money.

What did the degens do next, you might ask?

They did this:

The crypto community on X shot this thing to a $700m market cap in less than 3 hours while the guy who threw $10m in the digital incinerator cried on an X space.

The space is deleted now, after the dude was advised he should seek legal help today and probably take the space recording down. (No shit)

An attorney is going to have a hilarious call on his hands, and he is going to lose it when he finds out this kid sat in an X space for hours while people screen recorded him talking about lighting millions of dollars on fire.

I had the luxury of watching this entire saga unfold, and I shamelessly joined the 10k other people sitting in that space listening to the largest names on crypto X shred the kid the entire time.

In this world you can’t actually sleep, you will miss out on money and the ability to watch historic levels of idiocy take place live.

On one hand, I feel bad for everyone that lost a ton of money when they woke up without any $SLERF tokens and down 1-1000 $SOL.

On the other hand, this was the funniest thing I’ve ever watched take place on the internet.

Also, they sent money to a random wallet address on the internet… At some point people have to own up to how obnoxious this meta is right now.

I’m going to bed now. $SLERF is back trading at a <$300m market cap. Don’t ape into it. This isn’t financial advice. I just had to tell you a ridiculous story to start your day.

I’m going to bed now.

-Wally